Product Collective

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7/5/2024
15 : 44

Where no product manager has gone before...

​ Everything's bigger with Enterprise Product Management Mention “enterprise,” and people will inevitably think about Star Trek or a massive organization. We can't remember any product managers
7/1/2024
14 : 44

Deepdive – Enterprise Product Management

If you've ever wondered why managing products for large enterprises feels like playing 3D chess while your friends in consumer tech are playing checkers, you're not alone. Enterprise product
6/28/2024
14 : 54

Get your product to sell itself

​ The essence of product-led growth What would you think about your product acting as your best salesperson instead of relying on an army of sales reps to cold call potential customers? Users can try
6/25/2024
15 : 4

🎉 Product conference agenda (AI, strategy, leadership & more)

Hi there, I wanted to forward this on to make sure that you saw it. We're just 90 days from INDUSTRY: The Product Conference, and pricing increases on July 1st. As shared below, you can now check
6/24/2024
17 : 14

Deepdive – Product-Led Growth

Product-Led Growth (PLG) has been a hot topic for the last few years in the world of product. But what exactly is it, and why should you care as a Product Manager or Product Leader? In this essay, we
6/21/2024
16 : 54

Decision-making for product managers

​ Decision-making for product managers As product managers, perhaps the biggest influence we have on our companies is the decisions we make. An activity that on the surface seems like it should be
6/19/2024
18 : 14

You're invited – product AI, prioritization, decision making

Upcoming interviews and webinars Do What Matters Most — A Conversation about Prioritization Wednesday, July 3rd @ 01:00 PM EST Join us for an enlightening virtual fireside chat with Rob Shallenberger,
6/17/2024
17 : 44

Deepdive – More Informed Product Decisions

As product managers and leaders, we constantly face high-stakes decisions that can make or break our products and businesses. Should we invest in feature X or Y? How should we prioritize our backlog?
6/14/2024
16 : 24

Exploring Jobs To Be Done

​ Exploring Jobs To Be Done It should go without saying that successful product people want to know why customers buy their product. One framework that some product people use to build that
6/13/2024
18 : 24

🎉 INDUSTRY 2024 Agenda Announced - Register Now & Save $150! ⏰

It's official – you can now check out the (nearly complete) agenda of everything you can expect at INDUSTRY: The Product Conference this September! With topics like AI, Product Strategy, and
6/10/2024
19 : 14

Deepdive – Jobs to be Done for Product Managers

What if your customers weren't buying your product simply because of the features and functions? What if they were hiring your product to do a job for them instead? ​ Guess what? They are. ​ At
6/7/2024
19 : 14

Navigating your product career

​ Navigating your product career The last couple of years have been a roller coaster ride for product people in the job market. Not long ago, companies fell all over themselves to hire product managers
6/4/2024
13 : 24

You're invited -- product jobs, experience, authority, prioritization

Upcoming interviews and webinars Never Search Alone: Finding Your Next Dream Job Wednesday, June 5th @ 01:00 PM EST Join us for an enlightening virtual fireside chat with Phyl Terry as they share their
6/3/2024
17 : 34

Deepdive – Navigating your Product Career

The product management career path is certainly a tricky one. I often say that none of us went to school for product management (which is changing these days). But even today, the lack of a formal
6/3/2024
11 : 24

Learn from your customers

​ Talking to your customers is a learning experience. Product people are wired to solve problems. C'mon, admit it: when you see a customer pain point, aren't you tempted to brainstorm a slew of
6/3/2024
9 : 54

Behind the Product – DoWhatWorks

Brought to you in colloboration with CustomerIQ CustomerIQ The AI customer intelligence platform to help teams aggregate, search, and synthesize their unstructured customer data. CustomerIQ unlocks
6/3/2024
9 : 24

Three more days...

SEPTEMBER 23-25 | CLEVELAND, OHIO Count down to 2024-06-01T03:45:00.000Z ​ Here's a quick reminder that you should register for INDUSTRY: The Product Conference by Friday this week to take
6/3/2024
8 : 44

Here's the deal (ends tomorrow!)

This month, we relaunched Gigantic, an online learning platform for Product Managers and Leaders. To celebrate, all the valuable bonuses below are free to anyone registering for a course. But you need
6/3/2024
8 : 24

Build better products with Behavioral Economics

​ How Behavioral Economics helps you build better products Economists used to tell us that consumers were perfectly rational beings who always acted logically. Talk about a faulty assumption!
5/23/2024
18 : 34

You're invited - 2024 Benchmarks: a journey through product metrics

2024 Benchmarks — A journey through product metrics Thursday, June 13th @ 5:00PM GMT // 1:00 PM EST From layoffs in the Tech space to a surge in mobile users in Gaming to consumer trends in E-Commerce,